Are Personal Websites the New Resumes of 2017?
2 things are very clear in the working world:
- Getting a job is just as difficult as always…
- Technology is advancing at a rapid pace
I remember before I was hired for my first job (which ended up being an Archie’s Seafood Restaurant Dishwasher), I wasn’t really all that concerned about my physical resume. It was written on white paper, had my name, my contact information, my work experience (which was limited to shoveling snow for my parents), and a bleak references list. Truth be told, I was lucky to get an interview offer at all.
Let’s face it, it really helps to know somebody in the field of work you are interested in pursuing a career in. In fact, Linked in recently revealed that 85% of all jobs are filled via a personal connection of some sort. Therefore, it is extremely important to stand out from the rest of your competition, especially in situations without an internal connection. By default, when you read “stand out”, your immediate notion was likely to improve the aesthetics of your current resume. That’s OK as many other job-seekers share a similar thought process. This common line of thinking has quickly escalated the standard resume application to a full-blown 2 or 3 tone CV. Take a look at this attractive resume courtesy of Wendy Enelow.
Enter Online Resumes
Many innovators are quickly realizing that making a flashy resume isn’t enough. A new trend is emerging along with the rapid growth of technology: Personal Professional Websites. A growing number of candidates are opting for the implementation of personal websites for the purpose of showing off their qualifications. Perhaps you a thinking that it might not be worth it to design, develop, and host a website? According to Workfolio and Forbes, 56% of all hiring managers are more impressed by a personal website than other branding tools, yet only 7% of applicants have a website.
What a Personal Website May do for Your Career
An informative, clean, and professional website can significantly bolster your appearance and therefore your standing with your potential employer. It provides you with the opportunity to convey some of the desired characteristics that the company may be looking for in a candidate. If done properly, you can display a larger range of your talents in a more organized way.
Who Should and Who Should Not Use Personal Sites
Online resumes aren’t for everyone. There isn’t much use in creating a personal website for someone seeking a job without a link to the digital world as it will offer little ability to demonstrate relevant skills. Candidates who significantly benefit from a personal website include those involved with computers, business consultants, artists, social media, communication technology, and marketing; however, there are many others that could receive significant benefit from a personal site.
The Personal Website Checklist
There are certain “must-haves” when it comes to the copy and appearance of your site. Here are the top 5:
Make sure that you include all of your contact information or at least provide a secure way for your future employer to acquire this info. This information should not only be complete, but easily accessible as well. Think about including this information in your header and footer of every page within your website. Make sure to have a separate page for your work experience or samples of your work as typically seen in portfolios.
Who are you trying to target and what information/feelings are you trying to convey? If you are targeting a social media marketing job, make sure you are showcasing your experience in that specific field. Perhaps you have your own blog or links to your own social media outlets? These are options for your future employer to discover more about you as a candidate.
Older resumes used to have goals or purposes and although these may not be explicitly written like they once were, it is still very important to communicate what your objective is. Make it clear somewhere on your site, preferably your landing page, what you are trying to accomplish. This can be done in 1-2 lines.
Yes this seems redundant, but some employers are still looking for a copy of your actual resume. You can do this by simply embedding a pdf form on a separate page or uploading a high resolution image. This way it can also be printed should a physical copy be required.
There’s nothing wrong with having some positive reviews or written testimonials regarding your work, especially if it relates to your desired occupation. Less work for your employer the better!
Make sure that your site is not only pleasing to the eye, but also reflective of your targeted industry (see point #2). A flashy bright red and black website with parallax backgrounds may be fancy and indicative of innovation, but may also deter those looking for a conservative professional.
Try optimizing your site for search engines. Employers are beginning to search for potential employees via Google or Bing or Yahoo. For example, if a manager is looking for a social media manager, they begin their search with a simple Google inquiry of “social media professionals looking for work”. There are ways to ensure that you appear as close to the top as possible.
Implement the above recommendations, sit back, and have confidence that you are in the top 7% of all applicants. If you need a personal website to display what you do best, get in touch with us today! Remember we offer cost-effective solutions and ensure you are ecstatic with our results.
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